trill titi tit tirl tilt till til tiff ti rill rift riff fritt rif lit liri lilt li ill lift jilt jill iff frit frill flit flirt fli

by SEO Mofo on Jun 27th, 2012

in SERP Experiments

In my previous experiment, I showed that Google no longer limits SERP titles by the number of characters. In the comments on that post, a guy named Marco left a comment that claimed that Google only indexes the first 12 words of a title:

Google indexes 12 words in a Title tag.

For example, if you search intitle:"quanti caratteri google indicizza nel titolo della pagina vero che sono dodici tredici"0 results

If you search intitle:"quanti caratteri google indicizza nel titolo della pagina vero che sono dodici"2 results

Thanks Mark

However, I’m not entirely convinced this claim is accurate. Specifically, I’m not convinced that these results are due to a word limit (versus a character limit). So to determine if Google is in fact imposing a 12-word limit, I’ve crafted the title of this post such that it uses short, thin, non-stop-word words.

I’ll publish this and wait for Google to index it…

Results

Ok, the results are in. From what I can tell, it looks like this 12 word limit theory holds up.

Search for this post by the first 12 words of its title: intitle:"trill titi tit tirl tilt till til tiff ti rill rift riff"it shows up in the search results.

Search for this post by the first 13 words of its title: intitle:"trill titi tit tirl tilt till til tiff ti rill rift riff fritt"it does NOT show up.

Conclusion

I hate to say it, but it looks like this theory is true. Google only indexes the first 12 words from a page title. (If you can think of some other explanation for the above results, leave a comment.)