…Case Letters
Ok, I admit it…I just wanted an excuse to bring back my awesome Google character. But while you’re here, I’ll use this opportunity to bitch about how sloppy Google’s SERPs have become!
In case you haven’t noticed, Google has started really butchering page titles in its SERPs. In the good ol’ days, Google would simply read the content of a page’s title tag and use that as the snippet title. It was virtually guaranteed that whatever you saw in the SERPs was actually coded in the page’s <title>. The occasional exception was if the page was listed in DMOZ, then sometimes Google would use the title from the page’s DMOZ listing.
Recently though, Google’s brilliant engineers have decided that webmasters cannot be trusted to come up with their own page titles. That’s right, sometimes Google’s users see an appealing title in the SERPs, but when they click on that result…the page content is disappointing. (Imagine the outrage!)
Google engineers–instead of admitting that their relevance algorithms BLOW–blame this poor user experience on webmasters’ inability to write accurate titles. The solution? Ignore the real page title, and show a made-up title that Google has algorithmically deemed more-appropriate. Unfortunately, Google fabricates page titles like it handles synonyms: half-retardedly.
This brings us to today’s example of Google suckage. As far as I can tell, the example below is some kind of bug in Google’s automatic snippet generation. As you can see, the page title and content use camel case for WordPress and TweetMeme, but Google has inexplicably changed them to all lowercase in its snippet. I can’t find any other URLs that share this phenomenon. If anyone has an explanation or further examples, please comment.
Here’s my <title> content:
Here’s my page content:
And here’s Google’s SERP snippet:
{ comment Leave a comment }
What was the search term?
The search that produced the snippet in my screenshot was [site:www.seomofo.com], but I also tried a few other searches for exact phrases from that page, and Google consistently lowercased the camel case letters.
I found a case of Wordpress becoming wordpress.
google “Wordpress” and on the second page smashing magazine which had the title “Wordpress Smashing Magazine” reads “wordpress Smashing Magazine”
Quite odd that they only remove the capitalisation on the Wordpress but not Smashing Magazine.
I have a screenshot if you wanna see
Interesting and a bit odd, but as long as they leave the content we add to tags alone, I won’t worry too much about it. It might be a matter of time, though, until Google decides depending on backlinks, anchor texts and content which SERP should have which title ;-)
I have also noticed that when user search for keyword based on domain, ex: webtrainings.in and the title is same. Why does did change implemented ?
Its better for user to see the actual title of the website, as its gives a fair idea about the services offered on this website.
I wish Google had left my titles alone tbh
If I want to put 3 inter related search terms in my title and then a sites name I will do so
I will continue to do so to and Google can make of it what they will, though they seem to be moving mine into the ruddy description presently.