Google SERP Snippet Optimization Tool

• Predict how your web page will look in Google's search results

• Optimize your SERP snippets for higher click-through rates

What is this? - This tool simulates Google's search engine results pages (SERPs). Use the form below to enter the title, meta description, and URL of your web page, and this tool will generate a virtual search result listing based on your input. For more information, click here.


Example:  Review by Darren Slatten - Jan 1, 2010 - Price range: $999.99

Example:  Jan 1, 2011


Tip:  paste words here to simulate bolded query terms.

Display Options




If you select the Add a date checkbox, today's date will be filled in automatically.

If you plan on publishing your web page at a later date, you can still edit the date input field manually.

In most cases, the date Google shows in the SERP snippet will match the date it found in your page content (for example, the date a blog post was first published).

If your web page does not have a date somewhere in its content, Google probably won't show one in your SERP snippet either.

When a date is displayed in Google's search results, each character of that date string (including spaces and each dot in the ellipsis) is counted towards your 156-character limit. The SERP Snippet Optimizer has been programmed to mimic Google's behavior in that regard.

The Sponsored Links ads shown in this tool's simulated Google SERP are not real.

The web pages listed in these faux advertisements are ones that I genuinely endorse, and therefore, the links to those pages are natural, followed links.

The entire content of each faux advertisement is original material that I wrote specifically for this snippet tool.

None of these ads were based on any real AdWords campaigns, and the owners of the web pages mentioned were not involved in the creation of this content.

About 1,050,000 results (0.36 seconds) 

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Search Results

  1. How to Design a Custom Twitter Background Image
    This guide shows you how to design a custom Twitter background image that looks great on any screen resolution and sends a professional first impression.
  2. This is an Example of a Title Tag that is Seventy Characters in Length

    Rated 4.5 out of 5.0

    Review by Darren Slatten - Jan 1, 2010 - Price range: $999.99
     - Here is an example of what a snippet looks like in Google's SERPs. The content that appears here is usually taken from the Meta Description tag if relevant.
  3. WordPress Comments Slow Down Page Speed
    Feb 1, 2010 Enabling comments and custom Gravatars on your WordPress blog can encourage visitors to participate, but it also negatively impacts your ...

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About the Google SERP Snippet Optimization Tool

The main purpose of the SERP Snippet Optimization Tool is to allow webmasters and content publishers to strategically construct page titles and meta description tags that will result in aesthetically-pleasing or eye-catching listings in Google's organic search results. Using this tool, you can optimize the content of your titles and snippets to maximize your click-through rate (CTR) from Google. In other words, you can increase your organic search engine traffic for a specific keyword...even if you can't improve your rankings. This tactic can be especially useful in situations where you know you'll probably never outrank the sites above yours (e.g. a very strong competitor, a Wikipedia page, a government website, etc.) for certain keywords. In those scenarios, your best option is to make your site's listing stand out from the rest and look as inviting as possible.

Parts of a Google Snippet

Here is a brief explanation of the various elements that can be found in a typical Google Web Search result.


  • Google shows up to 70 characters (including spaces) of a page's title in its search results.
  • If a page title exceeds 70 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).

Snippet (Meta Description)

  • Google shows up to 156 characters (including spaces) of a page's meta description tag.
  • If a page's meta description tag exceeds 156 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).
  • If the web page includes a published-on date, Google may include that date as part of the snippet. In these cases, the date counts as part of the 156 characters.
  • To make sure your web page's snippet can fit a published-on date and the entire meta description (without getting cut off by the ellipsis), keep your meta description tag shorter than 139 characters (or 140 characters, if the published-on date is from a single-digit day of the month).

Rich Snippet

  • Google shows rich snippet text for some types of pages and data, for example: reviews, people, businesses, and events.
  • For information about rich snippets and microformats, see Google's help page on rich snippets.


  • For sites with a clear information hierarchy, Google may show breadcrumb links in the search results.
  • This snippet tool does not currently support any advanced URL features. These may be added in future releases.


This snippet tool and the content of this website are not affiliated with Google nor endorsed by them. The Google logo and any other trademarks owned by Google contained herein are used for educational/non-commercial purposes only. I have made every effort to replicate the appearance of Google's search results as accurately as possible, however the information on this website is provided "as is" without any representations or warranties, express or implied.